Luca once called something chic, and I asked him why, or rather what "chic" was exactly. He sighed and said despairingly, "Chic is the most impossible thing to define." He thought about it. "Luxury is a humorless thing, largely. Chic is all about humor. Which means chic is about intelligence. And there has to be oddness— most luxury is conformist, and chic cannot be. Chic must be polite, but within that it can be as weird as it wants."

Chandler Burr
NYT Fragrance Critic